The Influence of Western Culture on Taiwan Patent Medicine Packaging Design in the Early Post-war Period (1945-1960s)
Chu-Yu Sun

To review the contact history of Western cultural in Taiwan in the past hundred years, from the late Qing Dynasty, the western missionaries‟ arrival and the Holland and Spain occupation began the introduction of the earliest western culture. After the Japanese colonization of Taiwan in 1895, Japan indirectly introduced western modern civilization and Western life culture. After the war, due to the reign of the Kuomintang government and the close interaction with the United States, American Western culture was widely spread in Taiwan, also influenced the designing style and development of modern Taiwan. Therefore, this paper aims at how Western culture affects packaging design through studying the patent medicines of common products in the early Post-war period, and summed up the influences of Western culture on the design of patent medicine at that time. Which include: Traditional Western decorative patterns, Western figure image, the image of progressive civilization in the West, the modern image of internationalization, the modern fashion design style.

Full Text: PDF       DOI: 10.15640/ijaah.v6n2a1